FOR IMMEDIATE RELEASE
Relic Technologies introduces EMP, a new format for immersive media
EMP is designed to make movies physically felt at home through synchronized air and rumble playback.
Relic Technologies today announced its vision for **.emp**, a new media format built to add a physical layer to film and video. Designed for a new category of immersive playback, .emp allows movies to extend beyond image and sound by synchronizing tactile transducers, directional air, and other environmental effects with the on-screen experience.
EMP is conceived as a modern successor to older physical and digital delivery formats: not merely a way to store or stream a movie, but a way to experience it. Where earlier formats improved fidelity, portability, and convenience, .emp is designed to introduce **physical sensation** as a native part of media playback.
“Cinema has evolved from silent to sound, black-and-white to color, standard definition to HD, and now in to EMP,” said Harold Herb, Founder of Relic Technologies. “Media should not only be seen and heard, but felt. EMP is the format for physical cinema, and beyond.”
At the center of the EMP ecosystem is a playback layer that interprets an .emp file and translates it into timed outputs for compatible devices, including:
- Personal airflow devices
- Front-directed air systems
- Tactile transducers
- Future environmental experiences
This structure allows filmmakers, studios, and hardware partners to deliver immersive experiences in a standardized way, while also giving home users access to a new class of premium playback.
A New Use for Existing Movies
EMP is also developing AI-assisted tools intended to help convert existing films into the .emp format. Rather than requiring every title to be authored manually from scratch, EMP’s system is designed to analyze picture, sound, pacing, and scene structure in order to generate synchronized effect maps for wind, impact, rumble, and other physical cues.
This approach is intended to make large-scale conversion practical, opening the possibility that existing movies, trailers, and episodic content can be adapted for immersive playback with far less friction than traditional handcrafted authoring pipelines.
The result is a system built not only for future productions, but for the vast libraries of media that already exist.
EMP is building a new immersive media platform centered on .emp, a format for synchronized physical playback across air, tactile, and future environmental systems. The company’s mission is to expand media beyond sound and image, to create the new standard for entertainment.
Harold Herb
- Harold Herb
Founder, Relic Technologies
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