FOR IMMEDIATE RELEASE
Relic Technologies introduces EMP, a new format for immersive media.
EMP is designed to make movies physically felt at home through synchronized air and rumble playback.
At the center of the technology, lies **.emp**, a new media format built to add a physical layer to film and video. Designed for a new category of immersive playback that transforms the home into a reality theater. The .emp filetype allows movies to extend beyond image and sound by synchronizing tactile transducers, directional air, and other environmental effects with the video on-screen.
EMP is conceived as a modern successor to older physical and digital delivery formats: not merely a way to store or stream a movie, but a way to experience it. Where earlier formats improved fidelity, portability, and convenience, .emp is designed to introduce **physical sensation** as a native part of media playback.
“Cinema has evolved from silent to sound, black-and-white to color, standard definition to HD, and now into EMP,” said Harold Herb, Founder of Relic Technologies. “Media should be felt. EMP is the format for creating reality theaters.”
At the center of the EMP ecosystem is a playback layer that interprets an .emp file and translates it into timed outputs for compatible devices, including:
- Personal airflow devices
- Front-directed air systems
- Under-seat rumble packs
- Future environmental experiences
This structure allows filmmakers, studios, and hardware partners to deliver immersive experiences in a standardized way, while also giving home users access to a new class of premium playback.
A New Use for Existing Movies
EMP is concurrently developing AI-assisted tools intended to help convert existing films into the .emp format. Rather than requiring every title to be authored manually from scratch, EMP’s system is designed to analyze picture, sound, pacing, and scene structure in order to generate synchronized effect maps for wind, impact, rumble, and other physical cues.
This approach is intended to make large-scale conversion practical, opening the possibility that existing movies, trailers, and episodic content can be adapted for immersive playback with far less friction than traditional handcrafted authoring pipelines.
The result is a system built not only for future productions, but for the vast libraries of media that already exist.
EMP is building a new immersive media platform centered on .emp, a format for synchronized physical playback across air, tactile, and future environmental systems. The company’s mission is to expand media beyond sound and image, to create the new standard for entertainment.
Open Source Ecosystem
EMP is being developed as an open-source platform, designed to grow beyond a single product into a living media and hardware standard. Instead of locking users into one closed system, EMP allows creators, hackers, and enthusiasts to build their own devices, modify existing ones, and expand the experience over time.
Build Your Own Hardware
EMP supports a repair-it-yourself and roll-your-own approach to hardware. Users will be able to assemble their own compatible devices, adapt off-the-shelf parts, and create custom form factors that fit their setup, whether that means wearable wind modules, seat-mounted transducers, handheld feedback devices, or future inventions that have not yet been imagined.
Expandable Peripherals
The EMP ecosystem is intended to be modular. Early devices may include core playback and sensory hardware, but the format is designed to support additional peripherals later, from fans and haptics to lighting, atmospherics, motion, and other physical effects. As the standard evolves, new accessories can be added without replacing the entire system.
An Open Standard for the Future of Media
By making EMP open source, the goal is to encourage adoption, experimentation, and rapid innovation. Filmmakers, developers, makers, and audiences will be able to contribute tools, hardware designs, software improvements, and new sensory playback ideas. EMP is meant to become a shared creative ecosystem, not just a proprietary device.
Harold Herb
- Harold Herb
Founder, Relic Technologies
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